BAUHAUS has been our long-term client, which makes us even more pleased that the campaign “When You Think of Home or Garden, You Hear BAUHAUS” won a Bronze Effie in the Retail category. The creative concept was developed by the agency Jinej Gang, while the media strategy was led by the KNOWLIMITS team. Our PR team was involved in the Effie submission from start to finish – and it was far more than just an administrative task. We prepared the supporting details and data, built the argumentation, wrote the entire submission, coordinated the process and deadlines, and fine-tuned the storytelling during regular calls with the client to make the campaign story as compelling as possible for the jury. The process also included the creation of the presentation video.

 

The campaign succeeded thanks to a combination of a strong insight, a bold and easily memorable creative idea, and consistent execution across channels. The communication was built on a clear objective and thorough execution – which is precisely why it delivered measurable impact and positive audience response. In addition to the Bronze Effie, BAUHAUS also received the Prima Video Awards, further confirming that a well-crafted idea and high-quality execution can stand out even in strong competition.

 

 

Several years ago, BAUHAUS shifted toward a bolder marketing approach. Moving away from centrally produced advertising, the brand transitioned to locally tailored communication that knows exactly who it is speaking to. For the past four years, Czech audiences have been entertained by humorous stories from the life of a clumsy husband, brilliantly portrayed by Vojta Kotek. This change in marketing has pushed the brand forward and has been met with excellent public response.

 

We are pleased to be part of this journey as a stable PR partner. Over the long term, we have been providing BAUHAUS with comprehensive PR services – from media relations and press activities to journalist events and ongoing support for topics and creative ideas. And when this work is recognized with an industry award, it is a gratifying confirmation for the entire team that this approach truly makes sense.

 

VIDEO PRESENTED AT THE OFFICIAL EFFIE 2025 AWARDS CEREMONY

 

Photo: BAUHAUS, KNOWLIMITS