Every spring brings fresh inspiration to the world of bathroom design. This year, attention was focused on Salone del Mobile in Milan, where LAUFEN unveiled a range of innovations that set the direction for future developments. These new products became the main focus of the brand’s spring press conference held at the LAUFEN space Prague showroom. The event also featured the premiere of the JIKAclean MILA shower toilet.

Our role was to organize an event that offered ample space not only for product presentations but also for discussions, questions, and personal interaction with brand representatives. From the initial planning stages and media communication to coordinating the event itself, we ensured everything ran smoothly so guests could focus on what mattered most—the content.

COMPLEX PRESS CONFERENCE MANAGEMENT

The event preparation included developing the concept, creating and distributing invitations, confirming attendance, and maintaining ongoing communication with editorial teams. On-site, we managed guest registration, coordinated the programme, and supported the client’s team throughout the conference. The result was a high turnout of journalists and a perfect setting for presenting the latest innovations from both brands. Alongside the LAUFEN products introduced at Salone del Mobile, considerable attention was drawn to the JIKAclean MILA shower toilet, which responds to the growing demand for comfortable and hygienic solutions for modern bathrooms.

SPRING FLORAL WORKSHOP AS A SUPPORTING ACTIVITY

The morning programme also featured a creative workshop focused on crafting paper flowers and combining them with fresh blooms. Guests had the opportunity to create their own spring floral arrangements while using this more informal part of the programme to continue conversations and networking. We carefully selected the accompanying activity to reflect the spring season and complement the showroom setting. The floral workshop naturally enhanced the professional programme and contributed to the welcoming atmosphere of the event.

A PLATFORM FOR BOTH MEDIA AND CLIENT

The press conference provided LAUFEN and JIKA with an opportunity to present their latest innovations to industry media and strengthen their long-term relationships with editorial teams. We were delighted to manage both the preparation and execution of the event and to be part of another successful collaboration.

PHOTO: Archive KNOWCOMM, LAUFEN