Milestone anniversaries are more than just a reason to celebrate. For brands, they present an opportunity to strengthen brand awareness, revisit their story, and generate engaging media coverage. With this objective in mind, we developed and executed a communication campaign to support Hollandia’s 35th anniversary, combining media relations with a dedicated press event.

Our communication strategy was built around Hollandia’s story—from its post-communist beginnings with a mobile dairy facility to becoming one of the strongest players in the Czech yogurt market. Alongside the company’s history, we also highlighted its current success, focusing on Hollandia Original Farmhouse White Yogurt, now the best-selling yogurt in the Czech Republic. The anniversary event therefore served not only as a celebration of the brand’s heritage but also as a platform to reinforce its current market positioning. We selected Město – Moře as the venue, whose relaxed atmosphere created the perfect setting for both the anniversary celebration and informal networking between company representatives and journalists.

A PROGRAMME FOR JOURNALISTS WITH PLENTY OF ROOM FOR INTERVIEWS

The event programme was designed to balance the delivery of the brand’s key messages with ample opportunities for one-on-one interviews. Hollandia’s story, values, and journey from its early post-revolution years to the present day were presented by the company’s Managing Directors, Michal Škoda and Petr Novák. The official presentation was followed by an informal networking session, during which we arranged individual interviews with representatives of national news, business, and trade media, including Hospodářské noviny and Seznam Zprávy.

A LIVE COOKING SHOW AND PRODUCT TASTING TOOK CENTRE STAGE

Because the best way to introduce a premium yogurt is through tasting it, we enriched the programme with an exclusive live cooking show by Ondřej Koráb, a member of the Czech National Culinary Team and winner of the Chef of the Year 2024/2025 award. Our goal was to demonstrate that Hollandia yogurt is far more than a breakfast staple—it is also a versatile ingredient with a place in modern cuisine. Journalists watched the preparation of original recipes before sampling them themselves. The programme also featured a celebratory birthday cake made with Hollandia yogurt, reinforcing the theme of the brand’s 35th anniversary.

CONTENT THAT WENT BEYOND THE EVENT

To complement the event, we prepared press materials covering not only the history of the Hollandia brand but also the evolution of Czech eating habits from the 1990s to the present day. These materials provided journalists with broader context and compelling data on how Czech breakfasts, snacks, and consumer habits have changed over the past three decades. In addition to the culinary experience, journalists also received a themed gift package to take home.