A model self-service store with 24/7 operation was launched in the Liberec Region. The store’s technological solution was delivered by KNOWINSTORE, a sister company within KNOWLIMITS Group. We took care of the project’s PR communication.

OUR COLLEAGUES DO GREAT THINGS. WE MADE SURE PEOPLE HEARD ABOUT THEM

Our colleagues at KNOWINSTORE helped launch a model self-service store with 24/7 operation in the Liberec Region. It made perfect sense to show that a strong project deserves strong communication as well. Modern technology, regional products, a practical demonstration for mayors and a clear benefit for smaller municipalities all formed part of the story. Our task was to turn these elements into a clear and compelling media narrative and make sure the topic reached both journalists and the wider public.

TESTED DIRECTLY IN REAL OPERATION

The aim of the communication was to present the store as a new place to buy regional products, but also as a practical example of a solution that could inspire municipalities, sports facilities and other locations where maintaining permanent staff is not economically sustainable. Another important message was that mayors and representatives of local authorities could test the technology directly in a real-life setting and better assess whether it could work in their own municipality.

A REGIONAL STORY WITH NATIONAL RELEVANCE
The store was officially opened on the ground floor of Building D of the Liberec Regional Authority. It operates 24/7 and offers products from regional producers, craftspeople and artists. The entire sales process is automated, which means no permanent staff presence is required. Customers enter the store using the StoreUP mobile app. After registering and verifying their identity, they use a personal QR code and pay for their purchases at a self-service checkout. Customers without a smartphone can use a personal customer card instead.

THE MAIN HERO? KNOWINSTORE’S TECHNOLOGY

The communication did not focus solely on the store itself. At the centre of the story was KNOWINSTORE as the provider of the original and essential StoreUP technology. Thanks to this solution, the store can operate 24/7 without the need for permanent staff. Customers access the premises through a mobile app and, after registering and verifying their identity, use a personal QR code. They then pay for their purchases at a self-service checkout.

PREPARING THE COMMUNICATION SUPPORT

For KNOWINSTORE, we prepared a press release summarising the main benefits of the model store, its technological solution and its broader relevance for the development of regional services. Our work also included contributing a quote to the regional authority’s press release, selecting suitable media outlets, distributing press materials and following up with journalists. Alongside traditional PR activities, we also helped prepare scripts for videos designed to explain in a clear and accessible way how the store works and how the solution can be used in practice.

MEDIA COVERAGE

We positioned the story as an example of a modern retail solution with broader relevance for regional development, support for local producers and the preservation of essential local services. The project naturally connected technological innovation, public administration and the specific needs of smaller municipalities. Thanks to the chosen communication angle, the story appeared in regional, technology-focused and national media. Among the most notable outputs were Mladá fronta DNES and iDnes.cz, Metro.cz, Impuls.cz and Libereckenovinky.cz.

Media coverage in the Liberec edition of Mladá fronta DNES and on Impuls.cz

GOOD COMMUNICATION HELPS GOOD PROJECTS GROW

Even the best product or technological solution needs to be understood by the people it is meant for. This is where communication plays a crucial role. In the case of KNOWINSTORE, we helped show that StoreUP is not just a technical platform, but a practical solution with real business potential. It can support municipalities, regions and operators of new retail concepts alike. Well-executed media communication can therefore do more than raise awareness of a project. It can also help create new business opportunities and support its further development.

PHOTO: KNOWINSTORE